Last Revised January 3, 2020

Welcome to GOVX

Thank you for visiting our Web sites, which include, related subdomains, services, websites, and tools ("Site"), owned and/or operated by GOVX. "GOVX" or "we," "us," "our" and similar references, as used herein, refer to GOVX, Inc., and its subsidiaries, divisions and affiliates.

Your privacy is important to us, and we know that anyone visiting our Site will want to be informed about how we treat any information we collect about you. To help us make the Site more personal and valuable to you and to allow us to determine the efficiency of our interface design and navigation, as well as determine which of the products and services we offer appeal to you most, we collect certain anonymous information. As part of our membership verification process it is also necessary for us to collect certain personal information, and we respect and protect your right to privacy as set forth in this Privacy Policy.

To ensure transparency with respect to our systems, methods, and policies we have identified for you the type of data and information we collect from visitors and how we use and disclose it, along with the important steps we take to protect your privacy.


By accessing and continuing to use the Site, you acknowledge that you have read and understand our privacy statement and freely and expressly consent to the information collection, storage, disclosure and use practices described in our Privacy Policy.


Web sites that may be linked to or from this Site (including any services and offerings with links to or from this Web site), or Web sites otherwise affiliated with our Site, may have their own privacy statements. We recommend that you always review the privacy policies of merchants and other third-parties before you provide any personal information or complete any transaction with such parties. Except as otherwise described below, this Privacy Policy does not cover the privacy practices of those third-party sites. We are not responsible for, nor do we endorse, the privacy or security practices and content of sites to which Site links.


We collect certain information from and about our users in three ways (in addition to the usage tracking described below): (i) directly from our Web server logs, (ii) with “cookies,” and (iii) from users.


When you visit our Site, we may collect and track information to administer the site and analyze its usage by you. Examples of information we may track include:

  • Your Internet protocol (IP) address
  • The kind of browser or computer you use
  • Number and type of links you click within the site
  • City, state or country from which you accessed the site
  • Date, time and length of your visit
  • Name of your Internet service provider
  • Web page from which you linked to our site
  • Pages you viewed on the site

We use this information to give you access to and improve our service, for example, to improve our user interface or detect fraudulent or malicious activity.


We may use cookies to personalize or enhance your user experience and to inform, optimize, and serve ads and promotions based on users’ past visits and internet activity. A cookie is a small text file that is placed on your hard disk by a Web server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you navigate within the Site and add products to your shopping cart, a cookie helps our Site recall the items placed in your cart for subsequent visits. This simplifies the process of delivering relevant content and eases Site navigation by saving your preferences and login information as well as providing personalized functionality. We reserve the right to share aggregated site statistics with third-parties, but do not allow other companies to place cookies on our behalf.

In addition, we display interest-based advertising or content on the Site largely associated with our products and services using information you make available to us when you interact with our Site, content, or services. Interest-based advertising and content, also sometimes referred to as personalization or targeting, are displayed to you based on information from activities such as purchasing on our Sites, visiting sites that contain our content or ads, interacting with our tools, or using our payment services. Cookies enable us to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. This allows us to provide you with more useful and relevant ads and recommendations to enhance your user experience.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you reject cookies by changing your browser settings then be aware that this may disable some of the functionality on our Site.


For the purposes of this Privacy Policy, "Personal Information" is any information that identifies you, would enable someone to contact you, or that describes your relationship with us. This includes: name, address, e-mail, telephone number, account number, credit card information, military and other government-issued identification cards and other relevant information you provide to us to verify your qualifications to become a Site Member, conduct a transaction, deliver products and services, administer individual accounts, provide customer support or communicate with you regarding promotions, updates, or special offers that we think may be of interest to you. While you are not required to submit any information to our Site, if you do not provide the requested information, you will not be able to register and become a Member of the Site or access or view product prices or conduct transactions.


We collect personal information when you use or access our Site, including when you browse the Site, sign up or make a purchase.


We do not sell any personally identifiable information that we collect from you or through any of the other methods described in this Privacy Policy to third-parties under any circumstances.

Furthermore, we will not disclose personally identifiable information that we collect from you (including documents you provide to us) to third-parties without your permission, except to the extent necessary to:

  • Verify your current and/or retired status with the associated U.S. Military or Federal, state or local government agency, directly or through a government employee identification service (collectively, “Verification Sources”). We may reaffirm or re-verify your status with the Verification Sources as needed or required.
  • To fulfill your service/order requests and provide customer service
  • Communicate with you, including for our marketing purposes
  • To protect ourselves from liability
  • To respond to legal process or comply with law, or
  • Consummate a merger, acquisition, liquidation or other material corporate transaction affecting us or the Site.

Please note that we reserve the right to investigate, ourselves or through appropriate third-parties, complaints or violations of our Terms of Use or other policies or of applicable law, rule or regulation, and to take any action we deem appropriate, including but not limited to, reporting any suspected unlawful activity to law enforcement officials, regulators or other third-parties and disclosing any information necessary or appropriate to such persons or entities relating to your profile(s), e-mail addresses, usage history, posted materials, IP addresses and traffic information.


We may employ certain technologies that allow us to count users who have visited certain pages of the Site using Google Analytics or other third-party tracking services, and we may track where our users travel across the web. When tracking users across the web, we do not collect personally identifiable information. Some of these tracking technologies may be placed or used by third-party service providers like Google to help determine the effectiveness of our advertising campaigns, report on audience data (such as age, gender, interests) which in some cases may be supported by third-party audience data, design interface or quantify usage or Site traffic and to show ads to our users across the web. We prohibit the use of technologies to surreptitiously collect or access your personal information. We may track non-personal information about your visit, including the domain name and the name of the Web page from which you entered our Site, how much time you spent on each of our pages, and the IP address associated with your computer or through Site analytics software such as Google Analytics, we may obtain data such as age, gender, and interests. We may, or we may engage the service of third-parties to, also use certain technologies that allow us to count users who have visited certain pages and to track the online behavior of users across the web for use in, for example, retargeting. On-site data collected is used to improve the performance and operation of the Site. In addition, we may share aggregate, anonymous information about our users with third-parties and other marketing partners. This information does not identify individual users and we will not share that personally identifiable information with these third-parties, except as noted in paragraph (iii) PERSONAL INFORMATION, above.


We use e-mail addresses and mailing addresses to send out newsletters, new product announcements, ticketing and event information and other announcements with information about our products, services and features. In addition, sometimes we send offers, promotions and other communications to our Members or selected Member groups on behalf of third-parties that have a relationship with us. When we do this, we do not give such third-parties your name and address or any other personally identifiable information. To help us measure the usefulness and interest in the information we send, we often receive a confirmation that you received our email and opened it, if your computer supports such capabilities. If you receive an e-mail and want to avoid further messages, please look at the end of the e-mail for instructions on how to remove yourself from our Member mailing list.


Any information you submit on the Site as a review, testimonial or other posting or in a public forum (e.g. a blog, chat room, or social network) is not private and can be read, collected, or used by us and others, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.


We take your security seriously and take steps to protect your information. However, no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. We take reasonable, appropriate steps to protect against unauthorized access to, and disclosure of, personal information. Once we receive your transmission, we make reasonable efforts to ensure security on our systems. However, we cannot guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of any firewalls or secure server software we may employ. Our employees who handle confidential or proprietary information belonging to us or our customers and Site Members must treat it accordingly and are instructed not disclose it to unauthorized third-parties. We are not responsible for the activities of third-party unauthorized users, hackers or other individuals who gain unauthorized access to the Site and information therein.


California law permits residents who have provided personal information to us to view the data we have collected, to request information about disclosure of personal information to third-parties and to request we delete their personal information.

  • Any member may view the personal information we have collected from them in their online account at
  • As detailed above, our policy is to not disclose or sell personal information collected online or otherwise for any third-party's direct marketing purposes. As an additional measure, users may contact us at [email protected] to request information about disclosure of personal information and that their account records be noted that they have specifically opted-out of such disclosures.
  • If you wish to delete your personal data, you may initiate a request directly from your online account or by emailing us at [email protected]. To expedite the process, please use the subject line “Request to delete personal information”. In both cases, we will send you an email asking you to verify your request. For security purposes, you must have access to your primary email address on file in order to verify your identity.


You may view, change and correct your personal information and account preferences in your online account. Furthermore, you may choose to opt-out of e-mails from us by clicking the ‘unsubscribe’ link in the email or by contacting us.


We reserve the right, from time-to-time and without advance notice (although we will provide a “Last Revised” date upon any revision), to update this Privacy Policy to ensure that we continue to serve the best interests of our Site users and partners. We encourage you to review this Privacy Policy periodically to stay informed about our information collection and use practices and how we are helping protect the personal information we collect. Your continued use of our service constitutes your agreement to this Privacy Policy and any updates.


If you have questions regarding our Privacy Policy, its implementation, failure to adhere to this Privacy Policy and/or our general practices, please contact us at [email protected]. You can also reach us at:

GOVX, Inc.

9605 Scranton Road, Suite 650

San Diego, CA 92121

© 2021 GOVX, Inc. All rights reserved.

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Find out Why

Download the latest Worldwide Business Research (WBR) report on retail eCommerce and discover how retailers are finding growth opportunities by leveraging eCommerce Marketplaces and AI.

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Chris joined GOVX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As head of Product at GOVX, Chris leads product management, design and business intelligence for the entire product portfolio.

Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, and the eCommerce division.

In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.

Chris earned a BA from the University of Arizona and an MBA from San Diego State University.


Adam joined GOVX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GOVX tech stack.

Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.

Adam earned a B.S. in Computer Science from the University of California, San Diego.


Aaron leads the marketing team at GOVX, and is responsible for communicating the value of GOVX to military, first responders and government employees nationwide. He works closely with all areas of the GOVX business, including the Creative, Merchandising and Product teams, to ensure that the GOVX member experience is world class.

Before joining GOVX, Aaron held senior marketing and management roles at Provide Commerce and the Active Network. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.


Amber joined GOVX in early 2014 to head up marketing and member acquisition. She has been leading the Ecommerce efforts since 2016 focusing on the 2 most important customers at GOVX: our deserving members and the brands that provide outstanding products to members.

Prior to GOVX, Amber worked at Active Network for close to 10 years developing a business unit responsible for selling and fulfilling advertising for some of the world’s top endurance events.

Amber holds an MBA from University of San Diego and a B.A from University of California, San Diego.


As Chief Creative Officer, Joel oversees all branding, web, print and other design requirements of the Company. Prior to joining GOVX, he served as Chief Creative Officer for AnyArt, Inc., which operates the AnyArt e-commerce website. Before that, he served as Creative Director for ClosingCorp, a real estate data provider serving large banks and real estate companies. Prior to ClosingCorp, Joel was the Creative Director for Epic Cycle Interactive, a San Diego web and design agency working with major league sports teams.

Before relocating to San Diego, Joel taught web, multimedia and technology courses at the University of Saint Francis in Fort Wayne, Indiana. He earned a B.A. in Biology from St. John’s University.


Rob serves as CTO for GOVX and oversees all software development associated with the Web site as well as integrations with Vendor-Partner ERP/ecommerce platforms.

Prior to joining GOVX, Rob was a Partner with Kore Technologies, where he architected and developed the company’s ecommerce web platform used by large institutions to facilitate transactions through integrations with large enterprise systems.

Prior to joining Kore Technologies, Rob was a technical lead with Intuit, which owns Quicken, QuickBooks and other financial and accounting software applications.

Prior to his work at Intuit, Rob was Manager of Advanced Product Development for Epicor where he managed a large-scale Enterprise Resource Planning (ERP) system designed for Microsoft BackOffice.

Rob received a B.S. in Computer Sciences from East Carolina University.


Carol serves as Chief Financial Officer for GOVX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GOVX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.

Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.

Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.


Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.

After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.

Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GOVX as CEO.

Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.