NEWS

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The GovX and VCS partnership will continue to provide veterans enrolled in the VA healthcare system, their families, VA volunteers and VA employees with access to great prices on a wide catalog of brands and products on ShopVCS.VA.Gov.
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We are proud to announce that thanks to the generosity of the GovX community of members and brand partners, our GovX Gives Back charitable program has reached the threshold of $1 MILLION in total donations.
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FirefighterAid is a nonprofit that offers charitable assistance to professionals of the firefighting community, including wildland, structural, full-time firefighters, and part-time volunteers.
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GovX offers over 6 million verified members exclusive discounts on more than 850 brands on GovX.com, and over 2,500 businesses are using GovX ID to enable group discounts on their sites.
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THF is a nonprofit dedicated to helping members of US Armed Forces special operations transition their talents and skills to the professional workforce after their military service commitments end.
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What started as a Patch of the Month collaboration with GovX Gives Back, the charitable branch of GovX, has grown to an impactful partnership with The Honor Foundation.
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The exclusive ticketing program is available to active-duty, reserved, veteran and retired service members, first responders, law enforcement officers, healthcare professionals, teachers, and those with related government service experience.
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As the only event of its kind in the region, the Memorial Stair Climb is a unique and powerful experience shared by thousands of patriots every year.
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In 2011, a small group of people had the desire to create a curated catalog of gear at the best prices exclusively for those who protect and serve.
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A fundraising effort organized by GovX—the online shopping site exclusively for current and former military, first responders, and federal employees—raised $11,477 for Folds of Honor, the nonprofit dedicated to military families.
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A fundraising effort organized by GovX—the online shopping site exclusively for current and former military, first responders, and federal employees—raised $15,316 for HOME BASE, the nonprofit dedicated to helping servicemembers, veterans, and their families heal from the invisible wounds of war.
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GovX, the largest online marketplace focused exclusively on serving those who serve, is proud to announce a partnership renewal with TrueCar, the easiest, most efficient and transparent online destination for buying and selling new and used vehicles.
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A fundraising effort organized by GovX.com—the online shopping site exclusively for current and former military, first responders, and federal employees—raised over $28,000 for Iraq and Afghanistan Veterans of America (IAVA) the advocacy nonprofit serving post-9/11 military veterans.
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GovX, the online shopping site exclusively for current and former military and first responders, has continued its relationship with Topgolf into another year. The sports and entertainment company’s Heroes Program is presented by GovX and allows GovX members to enjoy discounts and bonuses at Topgolf venues across the country.
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A fundraising effort organized by GovX—the online shopping site exclusively for current and former military, first responders, and federal employees—has raised $19,733 for Our Military Kids, Inc., a Veteran-run nonprofit that provides extra-curricular activity grants to military children.
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GovX.com, the online shopping site exclusively for current and former military, first responders, and federal employees, has renewed their partnership with Major League Baseball to provide discounted tickets for select teams during the 2022 season.
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A fundraising effort organized by GovX—the online shopping site exclusively for current and former military, first responders, and federal employees—has raised a combination of $34,000 for two nonprofits serving the veteran and transitioning servicemember communities.
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A fundraising effort organized by GovX has raised a total of $28,811 for Team Rubicon, the veteran-led disaster response organization that deploys globally wherever disaster strikes.

Marketplaces Matter

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  • Marketplace adoption and growth trends
  • Marketplace challenges and opportunities
  • What the future holds for marketplaces
  • AI adoption trends, concerns, and opportunities
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CHRIS BOHNERT - CPO

Chris joined GOVX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As head of Product at GOVX, Chris leads product management, design and business intelligence for the entire product portfolio.


Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, Active.com and the eCommerce division.


In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.


Chris earned a BA from the University of Arizona and an MBA from San Diego State University.

ADAM HOMZE - VP ENGINEERING

Adam joined GOVX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GOVX tech stack.


Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.


Adam earned a B.S. in Computer Science from the University of California, San Diego.

AARON PELANDER - CHIEF BRAND OFFICER

As the leader of the Brand Marketing team at GOVX, Aaron is responsible for crafting and executing a comprehensive brand strategy that supports GOVX’s business goals and mission. Working closely with the wider marketing and creative teams, Aaron brings the GOVX identity to life through creative storytelling, consistent brand messaging, strategic marketing channel investments, impactful partnerships and sponsorships, and alignment with key non-profit organizations, all aimed at increasing GOVX brand awareness and recall.


Before joining GOVX in 2014, Aaron held senior marketing and management roles at the Active Network and Provide Commerce. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.

AMBER MILLER - CRO

Amber joined GOVX in early 2014 to head up marketing and member acquisition. She has been leading the Ecommerce efforts since 2016 focusing on the 2 most important customers at GOVX: our deserving members and the brands that provide outstanding products to members.


Prior to GOVX, Amber worked at Active Network for close to 10 years developing a business unit responsible for selling and fulfilling advertising for some of the world’s top endurance events.


Amber holds an MBA from University of San Diego and a B.A from University of California, San Diego.

JOEL PASION - CCO

As Chief Creative Officer, Joel oversees all branding, web, print and other design requirements of the Company. Prior to joining GOVX, he served as Chief Creative Officer for AnyArt, Inc., which operates the AnyArt e-commerce website. Before that, he served as Creative Director for ClosingCorp, a real estate data provider serving large banks and real estate companies. Prior to ClosingCorp, Joel was the Creative Director for Epic Cycle Interactive, a San Diego web and design agency working with major league sports teams.


Before relocating to San Diego, Joel taught web, multimedia and technology courses at the University of Saint Francis in Fort Wayne, Indiana. He earned a B.A. in Biology from St. John’s University.

ROB MORRISON - CTO

Rob serves as CTO for GOVX and oversees all software development associated with the GOVX.com Web site as well as integrations with Vendor-Partner ERP/ecommerce platforms.


Prior to joining GOVX, Rob was a Partner with Kore Technologies, where he architected and developed the company’s ecommerce web platform used by large institutions to facilitate transactions through integrations with large enterprise systems.


Prior to joining Kore Technologies, Rob was a technical lead with Intuit, which owns Quicken, QuickBooks and other financial and accounting software applications.


Prior to his work at Intuit, Rob was Manager of Advanced Product Development for Epicor where he managed a large-scale Enterprise Resource Planning (ERP) system designed for Microsoft BackOffice.


Rob received a B.S. in Computer Sciences from East Carolina University.

CAROL SCHNUGG - CFO

Carol serves as Chief Financial Officer for GOVX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GOVX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.


Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.


Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.

ALAN COLE - CEO/PRESIDENT

Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.


After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.


Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GOVX as CEO.

Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.

Marketplaces Matter

Find out Why

Download the latest Worldwide Business Research (WBR) report on retail eCommerce and discover how retailers are finding growth opportunities by leveraging eCommerce Marketplaces and AI.

In this FREE 24-page PDF, you’ll learn from your retail peers about:

  • Marketplace adoption and growth trends
  • Marketplace challenges and opportunities
  • What the future holds for marketplaces
  • AI adoption trends, concerns, and opportunities
DOWNLOAD THE FREE WBR REPORT
WBR