GovX Raises Over $23,000 for FirefighterAid, a Nonprofit Dedicated to Assisting San Diego Firefighters

Leading E-commerce Platform for Military and First Responders Supports Concerns of Police Survivors (C.O.P.S.) For October Fundraising Efforts

“We are so appreciative of the extraordinary support from GovX this year,”

– Sara Berns, Executive Director of FirefighterAid

GovX, the online shopping site exclusively for military and first responders, has donated a total of $23,654 to FirefighterAid for the month of September. FirefighterAid is a nonprofit that offers charitable assistance to professionals of the firefighting community, including wildland, structural, full-time firefighters, and part-time volunteers. As part of the fundraising efforts for the month, GovX also supported and participated in FirefighterAid’s 2022 San Diego 9/11 Memorial Stair Climb on September 10th. The event raised over $100,000 for the firefighter community and honored the 343 firefighters who lost their lives responding to the 2001 terrorist attack.

GovX’s monthly donation is part of the ongoing GovX Gives Back charitable initiative, raising funds for nonprofits serving the military and first responder community. This multi-pronged effort combined individual orders from the GovX catalog and a generous supplementary donation of $7,884 from Aventon Bikes, the Southern California-based e-bike brand.

“We are so appreciative of the extraordinary support from GovX this year,” shared Sara Berns, Executive Director of FirefighterAid. “Coming off of the pandemic and having to cancel our fundraising events for two years, this type of support means even more for our organization and more so for the firefighters we help who never stopped being there for us.”

GovX Gives Back will support C.O.P.S. (Concerns of Police Survivors) for October’s initiative. C.O.P.S. is a nonprofit focused on rebuilding shattered lives of survivors affected by line-of-duty deaths. Survivors include spouses, children, parents, siblings, significant others, and co-workers of officers who have died in the line of duty. C.O.P.S. programs include counseling, peer support, retreats and activities for kids, legal support, and more for families and coworkers recovering from the loss of a loved one. To learn more about C.O.P.S., visit

“At GovX, we are always looking for the best ways to support our community and the organizations that serve our community. We couldn’t be more honored to partner with C.O.P.S. in October and help support their crucial work of providing resources for those lost in the line-of-duty,” said GovX CEO Alan Cole.

Funds for the GovX Gives Back donations come from GovX’s Patch of the Month proceeds, as well as GovX Gear sales. For the month of October, GovX brand partner Luminox, a cutting-edge luminescence and high-performance sports watch brand, will be matching 50% of GovX’s donation.

GovX Gives Back recently surpassed $1 million in total donations to nonprofits serving the military and first responder communities. To support’s charitable initiatives, make a direct donation, or learn more, visit

To learn more about GovX and GovX Gives Back, please visit

About GovX is for men and women of service. A members-only online destination for military and first responders, the site offers thousands of products from hundreds of brands at exclusive, below-retail pricing. Members include active and veteran U.S. military, firefighters, law enforcement officers, federal agents, healthcare workers and personnel from related government agencies. For more information, visit


Chris joined GovX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As SVP of Product at GovX, Chris leads product management, design and business intelligence for the entire product portfolio.

Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, and the eCommerce division.

In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.

Chris earned a BA from the University of Arizona and an MBA from San Diego State University.


Adam joined GovX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GovX tech stack.

Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.

Adam earned a B.S. in Computer Science from the University of California, San Diego.


Aaron leads the marketing team at GovX, and is responsible for communicating the value of GovX to military, first responders and government employees nationwide. He works closely with all areas of the GovX business, including the Creative, Merchandising and Product teams, to ensure that the GovX member experience is world class.

Before joining GovX, Aaron held senior marketing and management roles at Provide Commerce and the Active Network. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.


Amber joined GovX in early 2014 to head up marketing and member acquisition. She has been leading the Ecommerce efforts since 2016 focusing on the 2 most important customers at GovX: our deserving members and the brands that provide outstanding products to members.

Prior to GovX, Amber worked at Active Network for close to 10 years developing a business unit responsible for selling and fulfilling advertising for some of the world’s top endurance events.

Amber holds an MBA from University of San Diego and a B.A from University of California, San Diego.


As Chief Creative Officer, Joel oversees all branding, web, print and other design requirements of the Company. Prior to joining GovX, he served as Chief Creative Officer for AnyArt, Inc., which operates the AnyArt e-commerce website. Before that, he served as Creative Director for ClosingCorp, a real estate data provider serving large banks and real estate companies. Prior to ClosingCorp, Joel was the Creative Director for Epic Cycle Interactive, a San Diego web and design agency working with major league sports teams.

Before relocating to San Diego, Joel taught web, multimedia and technology courses at the University of Saint Francis in Fort Wayne, Indiana. He earned a B.A. in Biology from St. John’s University.


Rob serves as CTO for GovX and oversees all software development associated with the Web site as well as integrations with Vendor-Partner ERP/ecommerce platforms.

Prior to joining GovX, Rob was a Partner with Kore Technologies, where he architected and developed the company’s ecommerce web platform used by large institutions to facilitate transactions through integrations with large enterprise systems.

Prior to joining Kore Technologies, Rob was a technical lead with Intuit, which owns Quicken, QuickBooks and other financial and accounting software applications.

Prior to his work at Intuit, Rob was Manager of Advanced Product Development for Epicor where he managed a large-scale Enterprise Resource Planning (ERP) system designed for Microsoft BackOffice.

Rob received a B.S. in Computer Sciences from East Carolina University.


Carol serves as Chief Financial Officer for GovX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GovX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.

Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.

Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.


Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.

After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.

Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GovX as CEO.

Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.