SAN DIEGO - SEPTEMBER 11, 2026

GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, and other government personnel is honored to announce its most recent monthly donation through the GOVX Gives Back program. This latest donation – $61,941.00 – was provided to Mission 22, the non-profit dedicated to preventing veteran suicide and providing comprehensive, no-cost resources to help individuals navigate post-traumatic stress, traumatic brain injury, and military sexual trauma.
Generated by the support of the GOVX community, this donation was the product of multi-pronged effort combining proceeds of $51,941.00 from orders placed through GOVX.com, and a generous supplementary donation match of $10,000 from Straight Talk Wireless, the leading U.S. mobile virtual network operator and prepaid wireless brand.
Founded by combat veterans, Mission 22 focuses on community support, mental health, and wellness to counter the crisis of veteran isolation.
“GOVX customers have already given so much in service to our country, which makes their decision to give back through this campaign especially meaningful,” said Magnus Johnson, Green Beret and Mission 22 Co-founder. “Having the GOVX community rally behind Mission 22 is both humbling and deeply inspiring. We’re incredibly grateful to GOVX and Straight Talk Wireless for creating this opportunity to make a difference in the lives of the veterans and families Mission 22 serve.”



GOVX’s monthly donation is part of the ongoing GOVX Gives Back charitable initiative, raising funds for non-profits serving the military and first responder community. Through the program, a portion of the proceeds from every single order made through GOVX.com are donated to that month’s non-profit organization.
"GOVX exists to serve those who serve us, and mental health advocacy is a non-negotiable part of that promise," said Alan Cole, GOVX CEO. “We’re proud to stand alongside Straight Talk Wireless in support of Mission 22 with this donation and back their vital, lifesaving efforts for our military community.”
About GovX
GOVX is dedicated to serving those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in this mission with a unique opportunity to support this deserving audience. Through the flagship marketplace, GOVX.com, brands can authentically reach a growing community of 13M+ members with their own storefront.
More than 2K trusted brands currently have a storefront on GOVX.com, offering unbeatable deals to those who serve. With the proprietary verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 5K brands currently utilize GOVX ID technology to honor service members. By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within an engaged and exclusive community and reinforce their support for Americans who make a difference. In addition to providing unmatched value to those who serve, GOVX also donates a portion of every order to non-profits who serve the military and first responder community. To date, over $3M has been donated through the GOVX Gives Back initiative. For more information, visit https://www.govx.com.
ABOUT MISSION 22
Mission 22 has three major programs. Funding veterans to receive treatment for post-traumatic stress, traumatic brain injury and other issues they may be facing through their many partner organizations, large scale public art to honor veterans and creating social impact for the issues veterans are facing today, Mission 22 has comprehensive programs to treat veterans suffering from PTS and TBI. They also have partnered with other organizations that offer amazing services to veterans as well as doctors and treatment facilities across the country. To learn more, visit https://mission22.org/.
ABOUT STRAIGHT TALK WIRELESS
Straight Talk Wireless provides quality no-contract wireless solutions to value-conscious consumers and is available exclusively at Walmart, Walmart.com, and Straighttalk.com.
Straight Talk is also part of the Verizon Value portfolio of prepaid brands, which includes Total Wireless, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, and Verizon Prepaid. To learn more, visit www.straighttalk.com.

Chris joined GOVX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As head of Product at GOVX, Chris leads product management, design and business intelligence for the entire product portfolio.
Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, Active.com and the eCommerce division.
In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.
Chris earned a BA from the University of Arizona and an MBA from San Diego State University.

Adam joined GOVX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GOVX tech stack.
Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.
Adam earned a B.S. in Computer Science from the University of California, San Diego.

As the leader of the Brand Marketing team at GOVX, Aaron is responsible for crafting and executing a comprehensive brand strategy that supports GOVX’s business goals and mission. Working closely with the wider marketing and creative teams, Aaron brings the GOVX identity to life through creative storytelling, consistent brand messaging, strategic marketing channel investments, impactful partnerships and sponsorships, and alignment with key non-profit organizations, all aimed at increasing GOVX brand awareness and recall.
Before joining GOVX in 2014, Aaron held senior marketing and management roles at the Active Network and Provide Commerce. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.

Carol serves as Chief Financial Officer for GOVX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GOVX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.
Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.
Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.

Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.
After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.
Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GOVX as CEO.
Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.