SAN DIEGO - SEPTEMBER 3, 2025
GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, and other government personnel, recently partnered with the outdoor brand Pit Boss Grills and the Haas Factory Team, a NASCAR Cup and Xfinity program to generate donation-based funds on behalf of the military and first responder non-profit, Workshops for Warriors.
Driving a total of $6,038.21 in donations, the fundraising efforts gave one GOVX member and a guest the opportunity to win a 2-night VIP trip to the Yellawood 500 Cup Series Playoffs™ at the Talladega Superspeedway on Sunday, October 19th, 2025.
“We are grateful to GOVX and the Haas Factory Team for their steadfast support,” said Hernán Luis y Prado, Workshops for Warriors (WFW) founder and CEO. “This funding expands our capacity to train, certify, and place transitioning service members and veterans into dignified, lifelong careers – while rebuilding America’s manufacturing workforce. For nearly two decades, WFW has invested in training and job creation in advanced manufacturing, strengthening our nation and empowering veterans to build meaningful, well-paying careers.”
The contest, which was active from June 1st to July 13th, 2025 awarded GOVX members the opportunity to earn entries through $20, $40, $50, and $75 donations made directly to Workshops for Warriors, the organization that provides training and education for veterans, transitioning service members, and first responders in advanced manufacturing and skilled trades.
The complete contest package included airfare and lodging, two tickets to the YellaWood 500 NASCAR Cup Series Playoffs™, rental car, as well as a private meet and greet with Haas Factory Team driver and 2023 NASCAR Xfinity Series Champion™ Cole Custer.
A Virginia-based government employee and active GOVX member was named the grand prize winner after a random drawing on June 5th. 2025.
"Partnering with Haas Factory Team and Pit Boss Grills to offer this NASCAR experience is a powerful way to honor the service and dedication of our nation’s heroes,” said Alan Cole, GOVX CEO. “This initiative not only provides an unforgettable race weekend but also fuels the mission of Workshops for Warriors to empower veterans and first responders with the skills needed to succeed in a new field.”
One runner-up winner was awarded a Pit Boss 4-Burner Deluxe Griddle with Side Shelves and Lid.
About GovX
GOVX is dedicated to serving those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, educators, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in our mission with a unique opportunity to support this deserving audience. Through our flagship ecommerce site, GOVX.com, brands can authentically reach a growing community of 11M+ members with their own storefront.
More than 1.5K trusted brands currently have a storefront on GOVX.com, offering unbeatable deals to those who serve. With our verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 3K brands currently utilize our GOVX ID technology to honor service members. By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within our engaged and exclusive community and reinforce their support for Americans who make a difference. In addition to providing unmatched value to those who serve, GOVX also donates a portion of every order to non-profits who serve the military and first responder community. To date we have donated over $2M through our GOVX Gives Back initiative. For more information, visit https://www.govx.com.
ABOUT WORKSHOPS FOR WARRIORS
Workshops for Warriors is a 501(c)(3) non-profit school dedicated to rebuilding American manufacturing by training, certifying, and placing veterans and transitioning service members into advanced manufacturing careers. Workshops for Warriors offers accelerated 16-week training programs in Computer Numerical Control (CNC) machining and welding, providing students with nationally recognized credentials in their chosen field. Since 2011, Workshops for Warriors has trained over 1,600 students who have earned more than 19,000 nationally recognized credentials. For more information, visit wfw.org.
ABOUT PIT BOSS GRILLS
Pit Boss Grills is a leading manufacturer of outdoor cooking equipment, renowned for its innovative approach to grilling. The company offers a diverse range of products, including wood pellet grills, gas grills, flat top griddles, and BBQ smokers, designed to provide versatility and performance for both amateur and professional grillers. To learn more, visit https://www.pitboss-grills.com/.
ABOUT HAAS FACTORY TEAM
The Haas Factory Team is a NASCAR Cup and Xfinity program owned by Gene Haas, founder of Haas Automation. Starting in 2025, the team will feature Cole Custer driving the No. 41 Ford Mustang Dark Horse in the NASCAR Cup Series, while Sheldon Creed and Sam Mayer take on the Xfinity Series in the No. 00 and No. 41 Ford Mustangs, respectively. Based in Kannapolis, North Carolina, the Haas Factory Team reflects a commitment to performance and engineering excellence, carrying forward Gene Haas’s commitment to motorsports.
To learn more, visit https://www.haasfactoryteam.com/.
Chris joined GOVX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As head of Product at GOVX, Chris leads product management, design and business intelligence for the entire product portfolio.
Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, Active.com and the eCommerce division.
In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.
Chris earned a BA from the University of Arizona and an MBA from San Diego State University.
Adam joined GOVX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GOVX tech stack.
Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.
Adam earned a B.S. in Computer Science from the University of California, San Diego.
As the leader of the Brand Marketing team at GOVX, Aaron is responsible for crafting and executing a comprehensive brand strategy that supports GOVX’s business goals and mission. Working closely with the wider marketing and creative teams, Aaron brings the GOVX identity to life through creative storytelling, consistent brand messaging, strategic marketing channel investments, impactful partnerships and sponsorships, and alignment with key non-profit organizations, all aimed at increasing GOVX brand awareness and recall.
Before joining GOVX in 2014, Aaron held senior marketing and management roles at the Active Network and Provide Commerce. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.
Carol serves as Chief Financial Officer for GOVX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GOVX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.
Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.
Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.
Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.
After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.
Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GOVX as CEO.
Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.