Proceeds from the 20th anniversary 9/11 Patch of the Month and individual GovX orders supported the nonprofit dedicated to firefighters and their families.

“Our partners are more important now than ever, and the donation we received from GovX will give us the ability to help our firefighters and their families considerably.”

Amber DeBartolo, Community Programs Coordinator

A fundraising effort organized by GovX, the online shopping site exclusively for current and former military and first responders, raised over $18,000 for FirefighterAid, the nonprofit fund managed by the San Diego Fire Relief Association that provides charitable assistance to firefighters and their families in times of need and promotes awareness of firefighter health and safety issues.

Community members raised the GovX Gives Back September funds through sales of the September 2021 Patch of the Month and orders of GovX’s own line of athletic apparel and products. The limited edition 9/11 memorial patch commemorating the 20th anniversary of the attacks of September 11th, and honors firefighters, police, and the armed forces, all of whom were called upon to serve on that historical day. Combined, the GovX community raised $18,286 for FirefighterAid.

“We are so appreciative of the GovX team and all of their generosity throughout the years. Our partners are more important now than ever, and the donation we received from GovX will give us the ability to help our firefighters and their families considerably,” said Amber DeBartolo, Community Programs Coordinator. “We are looking forward to working with GovX in the future, and want to thank everyone who put in the hard work, effort, and kindness to support our organization as well as our community.”

GovX donates to FirefighterAid

Supported entirely by donations from SDFRA members and the public, FirefighterAid is one of GovX’s closest allies in its mission to support first responders who serve America’s communities. The fund provides charitable assistance to professionals from every world of the firefighting community, from wildland to structural, full-time paid firefighters to part-time volunteers. They galvanize the dreams of young people who want to become firefighters with scholarships for attending fire cadet programs.

FirefighterAid also champions the causes of firefighter health and safety with educational programming and seminars. Through the Cancer Awareness & Prevention Program, the nonprofit reinforces best practices in the workplace to mitigate the risk of cancer-causing contaminants that firefighters so often encounter on the job.

FirefighterAid also offers more personalized and critical support for the extended members of the firefighting community. Following the death or injury of an active-duty firefighter, FirefighterAid volunteers provide logistical and emotional support for families—performing chores, doing housework, delivering groceries, providing transportation, and sending annual gift baskets to grieving spouses.

“We are proud to include FirefighterAid in our monthly GovX Gives Back efforts for another year, and we look forward to years more,” said Alan Cole, GovX CEO. “This year which marked the 20th anniversary of 9/11, it’s more important than ever to honor the services and sacrifices of firefighters and first responders nationwide, and I’m so grateful to the GovX community for supporting FirefighterAid again.”

If you’re interested in volunteering with FirefighterAid, learn more by visiting their GET INVOLVED section.

About GovX is for men and women of service. A members-only online destination for military and first responders, the site offers thousands of products from hundreds of brands at exclusive, below-retail pricing. Members include active and veteran U.S. military, firefighters, law enforcement officers, federal agents, healthcare workers and personnel from related government agencies. For more information, visit


Chris joined GovX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As SVP of Product at GovX, Chris leads product management, design and business intelligence for the entire product portfolio.

Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, and the eCommerce division.

In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.

Chris earned a BA from the University of Arizona and an MBA from San Diego State University.


Adam joined GovX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GovX tech stack.

Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.

Adam earned a B.S. in Computer Science from the University of California, San Diego.


Aaron leads the marketing team at GovX, and is responsible for communicating the value of GovX to military, first responders and government employees nationwide. He works closely with all areas of the GovX business, including the Creative, Merchandising and Product teams, to ensure that the GovX member experience is world class.

Before joining GovX, Aaron held senior marketing and management roles at Provide Commerce and the Active Network. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.


Amber joined GovX in early 2014 to head up marketing and member acquisition. She has been leading the Ecommerce efforts since 2016 focusing on the 2 most important customers at GovX: our deserving members and the brands that provide outstanding products to members.

Prior to GovX, Amber worked at Active Network for close to 10 years developing a business unit responsible for selling and fulfilling advertising for some of the world’s top endurance events.

Amber holds an MBA from University of San Diego and a B.A from University of California, San Diego.


As Chief Creative Officer, Joel oversees all branding, web, print and other design requirements of the Company. Prior to joining GovX, he served as Chief Creative Officer for AnyArt, Inc., which operates the AnyArt e-commerce website. Before that, he served as Creative Director for ClosingCorp, a real estate data provider serving large banks and real estate companies. Prior to ClosingCorp, Joel was the Creative Director for Epic Cycle Interactive, a San Diego web and design agency working with major league sports teams.

Before relocating to San Diego, Joel taught web, multimedia and technology courses at the University of Saint Francis in Fort Wayne, Indiana. He earned a B.A. in Biology from St. John’s University.


Rob serves as CTO for GovX and oversees all software development associated with the Web site as well as integrations with Vendor-Partner ERP/ecommerce platforms.

Prior to joining GovX, Rob was a Partner with Kore Technologies, where he architected and developed the company’s ecommerce web platform used by large institutions to facilitate transactions through integrations with large enterprise systems.

Prior to joining Kore Technologies, Rob was a technical lead with Intuit, which owns Quicken, QuickBooks and other financial and accounting software applications.

Prior to his work at Intuit, Rob was Manager of Advanced Product Development for Epicor where he managed a large-scale Enterprise Resource Planning (ERP) system designed for Microsoft BackOffice.

Rob received a B.S. in Computer Sciences from East Carolina University.


Carol serves as Chief Financial Officer for GovX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GovX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.

Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.

Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.


Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.

After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.

Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GovX as CEO.

Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.