SAN DIEGO (PRWEB) AUGUST 12, 2021 Celebrates 10 Years of Business, Welcomes 5 Million Total Members

The e-commerce site launched in 2011 is commemorating 10 years of serving Americans with military, police, fire, medical, and government experience.

“To every American of service who is part of our community of 5 million members, thank you for being with us.”

– Alan Cole, CEO

GovX Inc, the technology company serving current and former military, first responders, medical, and government employees is celebrating the 10th anniversary of, the company’s flagship e-commerce site. is marking the occasion with complimentary credits in every customer’s account, which can be combined with special limited time savings on hundreds of brands across the site.

The foundational goal of is to support and honor Americans with uniformed experience. The mission began with a modest catalog of gear and apparel available at exclusive, members-only prices. expanded to include discounts from hundreds of leading brands, major league sporting events, concerts and shows, theme park tickets, hotels and travel services, and more savings exclusively for Americans of service.

As the company reaches this milestone anniversary, it celebrates a community of 5 million registered members. GovX members serve or have served in all branches of the US Armed Forces, in police departments, fire departments, and medical and government services across the country.

A core pillar of the business is GovX Gives Back, the company’s charitable arm established to donate to military and first responder related nonprofits. At the start of 2021, GovX reached the milestone of donating a total of over half a million dollars to nonprofits like FirefighterAid, Iraq and Afghanistan Veterans of America, Folds of Honor, National Law Enforcement Officer’s Memorial Fund, Team Rubicon, and many more. GovX recently bolstered their philanthropic efforts by donating 5% of all sales of the brand’s own GovX Gear line to each month’s chosen nonprofit.

The company’s mission to serve its members has grown beyond with the expansion of GovX ID, the technology that powers military and first responder discounts. GovX ID allows GovX members to save on a growing network of brands and services across the web. Currently there are over 2,000 brands offering discounts to GovX members.

“To every American of service who is part of our community of 5 million members, thank you for being with us. Thank you for shopping and helping us support your allies, friends, and families,” said Alan Cole, President and CEO. “Our mission continues into the next decade and we welcome many decades more.”

Join the GovX community for free by visiting


Chris joined GovX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As SVP of Product at GovX, Chris leads product management, design and business intelligence for the entire product portfolio.

Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, and the eCommerce division.

In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.

Chris earned a BA from the University of Arizona and an MBA from San Diego State University.


Adam joined GovX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GovX tech stack.

Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.

Adam earned a B.S. in Computer Science from the University of California, San Diego.


Aaron leads the marketing team at GovX, and is responsible for communicating the value of GovX to military, first responders and government employees nationwide. He works closely with all areas of the GovX business, including the Creative, Merchandising and Product teams, to ensure that the GovX member experience is world class.

Before joining GovX, Aaron held senior marketing and management roles at Provide Commerce and the Active Network. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.


Amber joined GovX in early 2014 to head up marketing and member acquisition. She has been leading the Ecommerce efforts since 2016 focusing on the 2 most important customers at GovX: our deserving members and the brands that provide outstanding products to members.

Prior to GovX, Amber worked at Active Network for close to 10 years developing a business unit responsible for selling and fulfilling advertising for some of the world’s top endurance events.

Amber holds an MBA from University of San Diego and a B.A from University of California, San Diego.


As Chief Creative Officer, Joel oversees all branding, web, print and other design requirements of the Company. Prior to joining GovX, he served as Chief Creative Officer for AnyArt, Inc., which operates the AnyArt e-commerce website. Before that, he served as Creative Director for ClosingCorp, a real estate data provider serving large banks and real estate companies. Prior to ClosingCorp, Joel was the Creative Director for Epic Cycle Interactive, a San Diego web and design agency working with major league sports teams.

Before relocating to San Diego, Joel taught web, multimedia and technology courses at the University of Saint Francis in Fort Wayne, Indiana. He earned a B.A. in Biology from St. John’s University.


Rob serves as CTO for GovX and oversees all software development associated with the Web site as well as integrations with Vendor-Partner ERP/ecommerce platforms.

Prior to joining GovX, Rob was a Partner with Kore Technologies, where he architected and developed the company’s ecommerce web platform used by large institutions to facilitate transactions through integrations with large enterprise systems.

Prior to joining Kore Technologies, Rob was a technical lead with Intuit, which owns Quicken, QuickBooks and other financial and accounting software applications.

Prior to his work at Intuit, Rob was Manager of Advanced Product Development for Epicor where he managed a large-scale Enterprise Resource Planning (ERP) system designed for Microsoft BackOffice.

Rob received a B.S. in Computer Sciences from East Carolina University.


Carol serves as Chief Financial Officer for GovX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GovX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.

Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.

Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.


Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.

After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.

Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GovX as CEO.

Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.