SAN DIEGO (PRWEB) AUGUST 19, 2022

GovX Celebrates 11 Years of Supporting Those Who Serve by Presenting 11 Major Milestone Moments

Leading E-Commerce Platform Reflects on Revolutionizing How Brands Can Build Authentic Connection with Those Who Serve

"GovX’s mission is to serve those who serve, and looking back at the last eleven years, I am proud to share that is exactly what our team accomplishes day after day. We couldn’t have done any of this without our dedicated team, amazing members, their families, and our partners."

- Alan Cole, GovX CEO.

SAN DIEGO, CA – In 2011, a small group of people had the desire to create a curated catalog

of gear at the best prices exclusively for those who protect and serve. Eleven years later, GovX has grown into an award-winning, massive online marketplace where U.S. military service members, first responders, emergency medical professionals, and other state/federal employees access discounts and deals on thousands of major brands, products, programs, and experiences across the internet. More than just great deals in one convenient online platform, GovX has solidified itself as an integral part of the servicemember community over the last 11 years, establishing major partnerships through the GovX.com marketplace, its GovX ID technology, GovX Gives Back, and more.


“GovX’s mission is to serve those who serve, and looking back at the last eleven years, I am

proud to share that is exactly what our team accomplishes day after day. We couldn’t have done any of this without our dedicated team, amazing members, their families, and our partners,” said GovX President and CEO Alan Cole. “I am honored to celebrate this milestone, and I look forward to all that we will accomplish in the future.”

From the best deals, exclusive gear, major brand partnerships and monthly fundraising efforts, GovX proudly presents some top milestones from the last 11 years:


  • 2011 - GovX was founded in August as the first, exclusive online servicemember shopping site for those who serve.
  • 2012 – In just one year, GovX reached its first 100,000 registered members.
  • 2013 – GovX launched its first partnership with a major league sports team, the San Diego Padres, to provide exclusive ticket prices for those who serve. GovX now works with dozens of teams across all major U.S. professional sports leagues.
  • 2014 – In just three years since its inception, GovX reached its first 1,000,000 member milestone.
  • 2015 – GovX launched the GovX Gives Back program to further support nonprofits serving the military and first responder communities. Through the GovX Gives Back program, GovX has now donated over $1 million to enhance the impact of nonprofits nationwide.
  • 2018 – GovX introduced its GovX Rewards loyalty program, where GovX members have received over $9.5 million in rewards credits since launch.
  • 2018 – In the same year, GovX partnered with the Veterans Canteen Service – the retail arm of the Department of Veteran Affairs – to bring their shopping experience online by launching ShopVCS.
  • 2019 – GovX created the GovX ID app for Shopify, allowing Shopify merchants to easily enable GovX’s innovative verification technology and expand military discounts beyond GovX.com.
  • 2020 – Nurses and other emergency medical professionals were officially welcomed into the GovX community, to honor their service during the COVID-19 pandemic.
  • 2020 – GovX partnered with Topgolf to sponsor the Topgolf Heroes Program, to recognize the service of our nation’s heroes in Topgolf venues nationwide with exclusive discounts of 10% off Topgolf game play, 20% discount on select monthly memberships, and more.
  • 2021 – GovX celebrated a decade of serving those who serve, exceeding over 5,000,000 member registrations.


In 2022 GovX has expanded exponentially. The company proudly boasts a team of nearly 100 patriots who are passionate about delivering a seamless experience for its now 6 million active members. A leading e-commerce platform, GovX has over 750 brand partners that sell on GovX.com and over 1,600 brand partners that have GovX ID enabled across the internet. With its innovative technology and integrations, GovX has made it easier than ever for leading brands to support those who serve.


“To all our members, thank you for all you do,” adds Cole. “I am so honored to be a part of GovX’s journey, and we will continue to innovate as we strive to find the best ways to support service members and their families.”


GovX is dedicated to serving those who serve through the development of exclusive e-commerce channels and the support of nonprofits that provide valuable assistance to this community. To learn more about GovX, GovX ID, and GovX Gives Back, please visit www.GovX.com.


About GovX

GovX.com is for men and women of service. A members-only online destination for military and first responders, the site offers thousands of products from hundreds of brands at exclusive, below-retail pricing. Members include active and veteran U.S. military, firefighters, law enforcement officers, federal agents, healthcare workers and personnel from related government agencies. For more information, visit http://www.govx.com.

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CHRIS BOHNERT - CPO

Chris joined GOVX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As head of Product at GOVX, Chris leads product management, design and business intelligence for the entire product portfolio.


Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, Active.com and the eCommerce division.


In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.


Chris earned a BA from the University of Arizona and an MBA from San Diego State University.

ADAM HOMZE - VP ENGINEERING

Adam joined GOVX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GOVX tech stack.


Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.


Adam earned a B.S. in Computer Science from the University of California, San Diego.

AARON PELANDER - VP MARKETING

Aaron leads the marketing team at GOVX, and is responsible for communicating the value of GOVX to military, first responders and government employees nationwide. He works closely with all areas of the GOVX business, including the Creative, Merchandising and Product teams, to ensure that the GOVX member experience is world class.


Before joining GOVX, Aaron held senior marketing and management roles at Provide Commerce and the Active Network. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.

AMBER MILLER - CRO

Amber joined GOVX in early 2014 to head up marketing and member acquisition. She has been leading the Ecommerce efforts since 2016 focusing on the 2 most important customers at GOVX: our deserving members and the brands that provide outstanding products to members.


Prior to GOVX, Amber worked at Active Network for close to 10 years developing a business unit responsible for selling and fulfilling advertising for some of the world’s top endurance events.


Amber holds an MBA from University of San Diego and a B.A from University of California, San Diego.

JOEL PASION - CCO

As Chief Creative Officer, Joel oversees all branding, web, print and other design requirements of the Company. Prior to joining GOVX, he served as Chief Creative Officer for AnyArt, Inc., which operates the AnyArt e-commerce website. Before that, he served as Creative Director for ClosingCorp, a real estate data provider serving large banks and real estate companies. Prior to ClosingCorp, Joel was the Creative Director for Epic Cycle Interactive, a San Diego web and design agency working with major league sports teams.


Before relocating to San Diego, Joel taught web, multimedia and technology courses at the University of Saint Francis in Fort Wayne, Indiana. He earned a B.A. in Biology from St. John’s University.

ROB MORRISON - CTO

Rob serves as CTO for GOVX and oversees all software development associated with the GOVX.com Web site as well as integrations with Vendor-Partner ERP/ecommerce platforms.


Prior to joining GOVX, Rob was a Partner with Kore Technologies, where he architected and developed the company’s ecommerce web platform used by large institutions to facilitate transactions through integrations with large enterprise systems.


Prior to joining Kore Technologies, Rob was a technical lead with Intuit, which owns Quicken, QuickBooks and other financial and accounting software applications.


Prior to his work at Intuit, Rob was Manager of Advanced Product Development for Epicor where he managed a large-scale Enterprise Resource Planning (ERP) system designed for Microsoft BackOffice.


Rob received a B.S. in Computer Sciences from East Carolina University.

CAROL SCHNUGG - CFO

Carol serves as Chief Financial Officer for GOVX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GOVX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.


Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.


Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.

ALAN COLE - CEO/PRESIDENT

Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.


After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.


Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GOVX as CEO.

Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.