GovX and TrueCar Announce Partnership Renewal of Exclusive Auto Buying Program

GovX Continues to Offer Best-in-Class Military and First Responder Time-Saving Online Car Buying and Selling with TrueCar

“Following the incredible response from last year, we are proud to continue our partnership with TrueCar for a second year and offer our members unprecedented benefits with the GovX Auto Buying Program,”

- Alan Cole, GovX CEO.

SAN DIEGO, CA — GovX, the largest online marketplace focused exclusively on serving those who serve, is proud to announce a partnership renewal with TrueCar, the easiest, most efficient and transparent online destination for buying and selling new and used vehicles. The GovX Auto Buying Program, powered by TrueCar, will continue to offer a top-tier, exclusive experience for military, first responders, and medical service professionals when looking to buy, sell, or trade a vehicle.

“Following the incredible response from last year, we are proud to continue our partnership with TrueCar for a second year and offer our members unprecedented benefits with the GovX Auto Buying Program,” said GovX CEO and President Alan Cole. “At GovX, our mission is to offer more than just great deals in one convenient central eCommerce hub. We want to ensure our community of service members have access to programs and benefits that best support them and their families by aligning with major partners like TrueCar, who also seek to provide exceptional service and experiences.”

“We’re honored to be able to partner with GovX to provide a more transparent and efficient way for service members, first responders, and law enforcement to buy and sell a vehicle,” said Mike Darrow, President and CEO at TrueCar.

After a successful first year with the modern digital car-buying platform, GovX and TrueCar are excited to continue the exclusive GovX Auto Buying Program for a second year. The partnership grants GovX members access to discounts, benefits, and a user-friendly online experience with dedicated customer service professionals to ensure the process of buying and selling vehicles is as smooth and stress-free as possible.

GovX Auto Buying Program Benefits Include:

  • Price Context. See what others paid for your new vehicle of interest in a local area and view price ratings on used vehicles
  • Real Price Offers. Receive real transactable price offers including incentives, dealer discounts and fees on actual inventory on the dealer's lot
  • Trade-In or Sell. Get a value on your existing vehicle and receive a real cash offer in minutes
  • Build your Deal Online. Build a comprehensive deal online, inclusive of trade-in value and preferred terms and save time at the dealership
  • Extensive Dealer Network. Access TrueCar's Certified Dealer Network, which includes dealers nationwide


TrueCar is also excited to introduce a new feature coming soon to GovX members in Florida, TrueCar+. TrueCar+ is an online car buying platform where members will be able to explore, confirm, and complete their car purchase with a dealer, and arrange financing and delivery from the convenience of home. To learn more about the GovX Auto Buying Program, visit govx.truecar.com.

GovX is proud to serve those who serve and their families with the biggest central hub for thousands of products from hundreds of brands at member-only, below-retail pricing, and with exclusive deals, including major brands and partners such as TrueCar. To learn more about GovX, GovX ID, and GovX Gives Back, please visit www.govx.com.


About GovX

GovX.com is for men and women of service. A members-only online destination for military and first responders, the site offers thousands of products from hundreds of brands at exclusive, below-retail pricing. Members include active and veteran U.S. military, firefighters, law enforcement officers, federal agents, healthcare workers and personnel from related government agencies. For more information, visit www.govx.com.

About TrueCar

TrueCar is a leading automotive digital marketplace that lets auto buyers and sellers connect to our nationwide network of Certified Dealers. With access to an expansive inventory provided by our Certified Dealers, we are building the industry’s most personalized and efficient auto shopping experience as we seek to bring more of the process online. Consumers who visit our marketplace will find a suite of vehicle discovery tools, price ratings and market context on new, used and Certified Pre-Owned vehicles. When they are ready, shoppers in TrueCar's marketplace can connect with a Certified Dealer in our network, who shares our belief that truth, transparency and fairness are the foundation of a great auto shopping experience. As part of our marketplace, TrueCar powers auto-buying programs for over 250 leading brands, including AARP, Sam’s Club, Navy Federal Credit Union and American Express.

For more information, please visit www.truecar.com, and follow us on LinkedIn, Facebook or Twitter. TrueCar media email: [email protected]


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CHRIS BOHNERT - CPO

Chris joined GOVX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As head of Product at GOVX, Chris leads product management, design and business intelligence for the entire product portfolio.


Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, Active.com and the eCommerce division.


In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.


Chris earned a BA from the University of Arizona and an MBA from San Diego State University.

ADAM HOMZE - VP ENGINEERING

Adam joined GOVX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GOVX tech stack.


Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.


Adam earned a B.S. in Computer Science from the University of California, San Diego.

AARON PELANDER - VP MARKETING

Aaron leads the marketing team at GOVX, and is responsible for communicating the value of GOVX to military, first responders and government employees nationwide. He works closely with all areas of the GOVX business, including the Creative, Merchandising and Product teams, to ensure that the GOVX member experience is world class.


Before joining GOVX, Aaron held senior marketing and management roles at Provide Commerce and the Active Network. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.

AMBER MILLER - CRO

Amber joined GOVX in early 2014 to head up marketing and member acquisition. She has been leading the Ecommerce efforts since 2016 focusing on the 2 most important customers at GOVX: our deserving members and the brands that provide outstanding products to members.


Prior to GOVX, Amber worked at Active Network for close to 10 years developing a business unit responsible for selling and fulfilling advertising for some of the world’s top endurance events.


Amber holds an MBA from University of San Diego and a B.A from University of California, San Diego.

JOEL PASION - CCO

As Chief Creative Officer, Joel oversees all branding, web, print and other design requirements of the Company. Prior to joining GOVX, he served as Chief Creative Officer for AnyArt, Inc., which operates the AnyArt e-commerce website. Before that, he served as Creative Director for ClosingCorp, a real estate data provider serving large banks and real estate companies. Prior to ClosingCorp, Joel was the Creative Director for Epic Cycle Interactive, a San Diego web and design agency working with major league sports teams.


Before relocating to San Diego, Joel taught web, multimedia and technology courses at the University of Saint Francis in Fort Wayne, Indiana. He earned a B.A. in Biology from St. John’s University.

ROB MORRISON - CTO

Rob serves as CTO for GOVX and oversees all software development associated with the GOVX.com Web site as well as integrations with Vendor-Partner ERP/ecommerce platforms.


Prior to joining GOVX, Rob was a Partner with Kore Technologies, where he architected and developed the company’s ecommerce web platform used by large institutions to facilitate transactions through integrations with large enterprise systems.


Prior to joining Kore Technologies, Rob was a technical lead with Intuit, which owns Quicken, QuickBooks and other financial and accounting software applications.


Prior to his work at Intuit, Rob was Manager of Advanced Product Development for Epicor where he managed a large-scale Enterprise Resource Planning (ERP) system designed for Microsoft BackOffice.


Rob received a B.S. in Computer Sciences from East Carolina University.

CAROL SCHNUGG - CFO

Carol serves as Chief Financial Officer for GOVX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GOVX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.


Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.


Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.

ALAN COLE - CEO/PRESIDENT

Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.


After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.


Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GOVX as CEO.

Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.