SAN DIEGO - MARCH 5, 2025

GOVX and Speedway Motorsports

Announce Official Partnership

“We’re sincerely thankful and honored to express that gratitude to the GOVX community. Through this partnership, we’re privileged to make our motorsports events more affordable and accessible so these men and women can create memorable experiences with their friends and families.”

-Mike Burch, Chief Operating Officer at Speedway Motorsports

SAN DIEGO, CA (March 5, 2025) — Speedway Motorsports and GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, educators and other government service personnel, announced today an official multi-year partnership that will bring exclusive offers on race tickets to the GOVX community at all Speedway Motorsports tracks across the country.


This agreement follows the earlier announcement of GOVX as an Official Partner of NASCAR, and its role as Presenting Sponsor and Official Verification Partner of the NASCAR Miltix program. Through the Miltix program, those who serve our country and communities can save up to 15 percent on NASCAR race tickets at Speedway Motorsports venues throughout the season, starting with the upcoming March 14-16 Pennzoil 400 presented by Jiffy Lube NASCAR race weekend at Las Vegas Motor Speedway.


Appreciation pricing for those who serve will also extend to NHRA races held at Speedway Motorsports tracks, further enhancing the existing Official Partnership between GOVX and the NHRA.

“Speedway Motorsports has tremendous gratitude for the brave men and women who serve our nation and communities,” said Mike Burch, chief operating officer at Speedway Motorsports. “We’re sincerely thankful and honored to express that gratitude to the GOVX community. Through this partnership, we’re privileged to make our motorsports events more affordable and accessible so these men and women can create memorable experiences with their friends and families.”


The Official Partnership will also be supported through robust promotion on GOVX.com, GOVX signage at Speedway Motorsports tracks throughout the race season and other digital media placements.


“Over the decades, Speedway Motorsports has set the stage for some of the most electrifying races ever recorded,” said Alan Cole, GOVX CEO. “GOVX is honored to strengthen our existing partnerships and provide greater access to NASCAR and NHRA events to our growing community.”


MEDIA INQUIRIES

GOVX PR – [email protected]

Scott Cooper – [email protected]


About GovX

GOVX is dedicated to serving those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, educators, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in our mission with a unique opportunity to support this deserving audience. Through our flagship e-commerce site, GOVX.com, brands can authentically reach a growing community of 10M+ members with their own storefront. More than 1K trusted brands currently have a storefront on GOVX.com, offering unbeatable deals to those who serve. With our verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 3K brands currently utilize our GOVX ID technology to honor service members. By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within our engaged and exclusive community and reinforce their support for Americans who make a difference. In addition to providing unmatched value to those who serve, GOVX also donates a portion of every order to nonprofits who serve the military and first responder community. To-date we have donated more than $1.8M through our GOVX Gives Back initiative. For more information, visit https://www.govx.com.


ABOUT SPEEDWAY MOTORSPORTS

Speedway Motorsports is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma Raceway, Texas Motor Speedway and Kentucky Speedway. Speedway Motorsports provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary.

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CHRIS BOHNERT - CPO

Chris joined GOVX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As head of Product at GOVX, Chris leads product management, design and business intelligence for the entire product portfolio.


Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, Active.com and the eCommerce division.


In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.


Chris earned a BA from the University of Arizona and an MBA from San Diego State University.

ADAM HOMZE - VP ENGINEERING

Adam joined GOVX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GOVX tech stack.


Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.


Adam earned a B.S. in Computer Science from the University of California, San Diego.

AARON PELANDER - CHIEF BRAND OFFICER

As the leader of the Brand Marketing team at GOVX, Aaron is responsible for crafting and executing a comprehensive brand strategy that supports GOVX’s business goals and mission. Working closely with the wider marketing and creative teams, Aaron brings the GOVX identity to life through creative storytelling, consistent brand messaging, strategic marketing channel investments, impactful partnerships and sponsorships, and alignment with key non-profit organizations, all aimed at increasing GOVX brand awareness and recall.


Before joining GOVX in 2014, Aaron held senior marketing and management roles at the Active Network and Provide Commerce. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.

CAROL SCHNUGG - CFO

Carol serves as Chief Financial Officer for GOVX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GOVX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.


Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.


Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.

ALAN COLE - CEO/PRESIDENT

Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.


After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.


Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GOVX as CEO.

Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.