SAN DIEGO - MAY 1, 2026

GOVX and Professional Fighters League Announce Official Partnership

“Through our partnership with GOVX, we’re bringing that bond to life by expanding access to PFL events and creating meaningful connections with a community that truly understands competition at the highest level.”

-John Martin, PFL CEO

Professional Fighters League (PFL) and GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, educators and other government service personnel, announced today an official partnership for the 2026 event schedule.


As part of the partnership, GOVX will provide discounted tickets of up to 25% off to North American PFL events on GOVX.com to its existing membership base of over 12 million members.


“There’s a natural bond between fighters and those who serve,” said PFL CEO John Martin. “Through our partnership with GOVX, we’re bringing that bond to life by expanding access to PFL events and creating meaningful connections with a community that truly understands competition at the highest level.”


The official partnership will also be supported through robust promotion on GOVX.com with broadcast integrations and in-venue branding for North American PFL events.

Additionally, GOVX will have the privilege of serving as the Event Presenter for PFL San Diego event on Saturday, June 27th at Pechanga Arena San Diego. Within the event, GOVX will also have the distinction of operating as the Presenting Sponsor of Military Row, helping to honor the local San Diego military community on fight night.


“We are thrilled to officially partner with The PFL and bring one of the world’s leading combat sports organizations to a deserving community,” said Alan Cole, GOVX CEO. “Through our partnership, we look forward to bridging the gap between MMA athletes and the service community by offering exclusive access to those who truly understand what it means to train, fight, and win.”


About GovX

GOVX is dedicated to serving those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in this mission with a unique opportunity to support this deserving audience. Through the flagship marketplace, GOVX.com, brands can authentically reach a growing community of 12M+ members with their own storefront. More than 2K trusted brands currently have a storefront on GOVX.com, offering unbeatable deals to those who serve. With the proprietary verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 5K brands currently utilize GOVX ID technology to honor service members. By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within an engaged and exclusive community and reinforce their support for Americans who make a difference.


In addition to providing unmatched value to those who serve, GOVX also donates a portion of every order to non-profits who serve the military and first responder community. To date, over $3M has been donated through the GOVX Gives Back initiative. For more information, visit https://www.govx.com.


ABOUT THE PROFESSIONAL FIGHTERS LEAGUE

The Professional Fighters League (PFL) is a global mixed martial arts organization and one of the world’s leading combat sports properties. PFL produces live, premium MMA events broadcast and streamed to fans in more than 170 countries through an extensive network of international media partners. The organization features a roster of professional fighters representing the highest levels of international mixed martial arts competition.


Headquartered in the United States, PFL holds events across North America, Europe, the Middle East, and Africa, with continued global expansion underway. PFL is backed by leading institutional investors and professional sports team owners, reflecting the accelerating growth of MMA as a mainstream global sport.


For more information, visit PFLmma.com and follow PFL at Facebook.com/PFLmma and @PFLMMA on X, Instagram, and TikTok.



CHRIS BOHNERT - CPO

Chris joined GOVX in 2015, bringing more than 15 years of product, marketing and general management experience in the consumer internet space. As head of Product at GOVX, Chris leads product management, design and business intelligence for the entire product portfolio.


Chris began his career at Active Network in 2002 and helped grow the company from start-up to a successful IPO in 2011. During his time at Active Network, Chris managed several teams and product-lines, including the flagship media property, Active.com and the eCommerce division.


In 2012, Chris joined Takelessons, an online education marketplace matching students with qualified teachers. As VP of Product and Technology, he led a cross-functional team, including engineering, product management and design.


Chris earned a BA from the University of Arizona and an MBA from San Diego State University.

ADAM HOMZE - VP ENGINEERING

Adam joined GOVX in 2014 as the Vice President of Software Development and is responsible for leading the software development group, how our applications are built, and scaling the GOVX tech stack.


Since 2005, Adam has actively participated in the growth phase of several startups; holding multiple technical and leadership positions. Over that time, he has developed a wide range of skills to tackle the challenges inherent in building technology companies.


Adam earned a B.S. in Computer Science from the University of California, San Diego.

AARON PELANDER - CHIEF BRAND OFFICER

As the leader of the Brand Marketing team at GOVX, Aaron is responsible for crafting and executing a comprehensive brand strategy that supports GOVX’s business goals and mission. Working closely with the wider marketing and creative teams, Aaron brings the GOVX identity to life through creative storytelling, consistent brand messaging, strategic marketing channel investments, impactful partnerships and sponsorships, and alignment with key non-profit organizations, all aimed at increasing GOVX brand awareness and recall.


Before joining GOVX in 2014, Aaron held senior marketing and management roles at the Active Network and Provide Commerce. He earned his bachelor’s degree at the University of Arizona and his MBA from San Diego State University.

CAROL SCHNUGG - CFO

Carol serves as Chief Financial Officer for GOVX and oversees all financial, accounting and administrative matters for the Company as well as negotiating and administrating Brand-Partners’ wholesale pricing. Prior to joining GOVX, she served as Controller for Billabong’s Sector 9 company, where she oversaw its acquisition by Billabong and was recruited to oversee all financial and accounting matters along with managing its e-commerce site.


Carol previously owned and operated her own accounting and tax practice and was an accountant with Deloitte & Touche.


Carol received a B.S. in finance from San Diego State University and is a Certified Public Accountant.

ALAN COLE - CEO/PRESIDENT

Alan began his career as co-founder and President of DELTYME Corporation, a San Diego-based web services firm working with national clients including Target, Cisco Systems, Costco and Garden Fresh.


After stepping away from an operating role at DELTYME, Alan attended business school at the University of Texas with a focus on entrepreneurial management. During his time in Austin he took on due diligence responsibilities at Gefinor Ventures (an early stage venture firm) and worked in marketing and business development roles in several Austin-area startups including Convio and Metreos.


Alan ultimately moved back to San Diego to join Active Network, where he held executive responsibility for the company's $50M Media + Marketing division. After six years with Active Network, Alan moved on to serve as COO of TakeLessons, an online education marketplace connecting students with qualified teachers. In late 2016, Alan joined GOVX as CEO.

Alan holds a Bachelor of Science Degree from Santa Clara University and an MBA from the University of Texas at Austin.